About Us
Guiding with Passion
Why ‘Rafiki’?
At Rafiki Tours, we’re more than just a tour company—we’re your trusted friend and companion on an unforgettable journey through California’s breathtaking beauty. Inspired by the Arabic word “Rafiki,” meaning “friend” and “companion,” our name embodies the warm, personal connections we strive to create with every guest. To have a rafik is to have more than just a friend—it’s to have a loyal, understanding companion who walks with you in kindness and sincerity. That’s exactly what we aim to be for everyone who joins us.
Just as Rafiki, the wise baboon from Disney’s The Lion King, guided Simba to discover his purpose, we’re here to guide you through California’s iconic landmarks, hidden gems, and unforgettable moments that inspire awe and self-discovery. From the rugged coastline and towering redwoods to the vibrant energy of our cities, we don’t just show you the sights—we share the stories, culture, and magic that make California extraordinary.
With Rafiki Tours, you’re not just a traveler—you’re part of our family, exploring the world with curiosity, laughter, and friendship. Every great adventure begins with a Rafiki, so let us show you the California we love—because life’s best journeys are meant to be shared.
Meet your next adventure guide!
Hi, I’m Samuel, the founder of Rafiki Tours. As a former flight attendant and world traveler who has visited 66 countries, I transformed my lifelong passion for discovery and for sharing California with friends and visitors, into a tour-guiding business here in Southern California. During my years flying, I loved arranging tours for my fellow crew members on layovers, always researching the best things to see and do at each destination. That same enthusiasm led me to work as a tour guide across the West Coast, where I guided hundreds of travelers on camping adventures in Yosemite and Lake Tahoe, as well as wine tasting tours through Sonoma, Napa, and Temecula. Having also lived in Colombia, Brazil, Egypt, Dubai, and Greece, I bring a unique global perspective to every journey. Together with my team, we design experiences that highlight the very best of California with warmth, passion, and local insight.
Our Values
Authenticity – We show the real California, beyond the typical tourist trail.
Connection – Every tour is about building bonds—with nature, with local culture, and with fellow travelers.
Adventure – From kayaking alongside playful sea lions to hiking dramatic coastal trails, we embrace California’s wild beauty.
Sustainability – We respect and protect the environments we explore, leaving every place better than we found it.
Global Perspective – With experiences from 66 countries and cultures, we bring a worldly lens to the way we tell California’s story.
Hospitality – Inspired by our roots in travel, we welcome every guest like a friend and make them feel at home.
Curiosity – We never stop learning, researching, and uncovering new adventures to share.
Joy – Travel should be fun! We make every journey lighthearted, engaging, and unforgettable.
We’re local, experienced and passionate guides providing unforgettable adventures
Skilled Drivers
Our tour guides are carefully selected to give you safe and professional transportation around the beautiful sights and wonders of California.
Local to the area
Our tours spotlight hidden local gems, offering visitors a unique, insider’s view of California that most tourists never get to see
Excellent Customer Service
We come from diverse backgrounds in the tourism industry and our tour guides are passionate about giving you a friendly, genuine experience to make you feel at home in our home. We speak multiple languages to ensure we can connect with travelers from all over the world.
Useful Links
Our Tours
- Hollywood Day Tour
- San Diego Day Tour
- Joshua Tree Day Tour
- OC Hike & Bike Tour
- Dana Point Kayak and Hike
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